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  • OUR TEAM

Together, We Are Actual. We take pride in being part of a tight work family and celebrate the individual stars within it. We care about client needs and deadlines and we share pride in the products and services we provide. We bend, but we don’t break. We embrace our work challenges but also know that health, personal time and family comes first. We know it’s ok to say we’re stressed or overwhelmed and can ask for help when it’s needed – because a healthy team is a productive team.

With fewer than ten full time employees, every staff member is an all-star in the Actual Media constellation and our readers and clients can vouch for that. We like the thrill of working hard and sharing Dad jokes and about brownfield redevelopment while doing it. This is just a job for us … Our clients are friends. We laugh, high five and ring bells in the office daily.

NICK KRUKOWSKI  |  Vice President Sales and Operations

(416) 444-5842 ext. 101  | nick@actualmedia.ca

Actual Media’s Vice President and Publisher has been working with marketers for over 20 years to create innovative programs that deliver both superior user experience and quantifiable marketing value on a range of marketing objectives: from brand visibility, to lead generation; strategic positioning and thought-leadership. When he’s not butchering the Tragically Hip or Blue Rodeo on guitar, Nick enjoys sailing, scuba diving, and recently skiing, although he’ll be the first to tell you it’s a downhill proposition. (Sigh, we know.)

DONNA ENDACOTT  |  Creative Director

donna@actualmedia.ca

With a lifetime of design and artistic experience, Donna is officially Actual Media’s Art Director. Donna is also Actual Media’s creative director, graphic designer, publication art director and production schedule queen. Her discerning, professional eye provides the visual look, feel, and flavour of Actual Media’s flagship brands as well as directing much of our agency work and client campaigns.

CORINNE LYNDS  |  Content Director

corinne@actualmedia.ca

With more than two decades of experience leading B2B editorial teams and content strategy on the agency side, Corinne is passionate about humanizing highly technical stories across Actual Media’s print, digital, and experiential platforms. She is responsible for managing all our editorial and content operations across the infrastructure, water, and environment sectors. Corinne is a compulsive storyteller who knows how to engage business audiences.

SIMRAN CHATTHA  |  Interim Editor, Water Canada

(416) 444-5842 ext. 116  |  simran@actualmedia.ca

As Actual Media’s Associate Editor, Simran has become the voice of our water portfolio. She is our subject matter expert with experience in client engagement, conducting research and analysis and creating must-read stories and news. Her humour and wit buoys many of our staff meetings. 

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NATASHA MAWJI  |  Event and Project Manager

(416) 444-5842 ext. 151  | natasha@actualmedia.ca

With knowledge of the unconventional and execution of the unbelievable, Actual Media’s Projects and Event Manager ensures Actual Media’s events, from the largest industry galas to the smallest executive roundtables, are run professionally, have measurable outcomes and are memorable for all the right reasons. Natasha’s passion for learning from others and taking advantage of new opportunities makes her uniquely qualified to bring together all the different pieces of any event or project.

CONNIE VITELLO |  Interim Editor of ReNew Canada & Environment Journal

connie@actualmedia.ca

A lead freelancer on our team, Connie creates content for EnvironmentJournal.ca and also provides content for our other online platforms and print publications. She is an award-winning editor and writer with 20+ years of experience who provides in-depth coverage of interesting issues, reports on innovative ideas, and tells accurate stories.

STEPHANIE WOODBURN  |  Events Management

stephanie@actualmedia.ca

With 13+ years of event management experience, Steph connects brands with their audience for deeper engagement, stronger relationships and tangible results. Combining imagination and experience to deliver live and virtual events, Steph sees the big picture while executing the creative, technical and logistical details to audiences of 50 to 50,000. From product launches to gala dinners to world renowned concerts and festivals, Steph’s innovative approaches to all events have clients coming back for more.

TODD LATHAM  |  President

(416) 444-5842  |  todd@actualmedia.ca

With an eclectic mix of cross-industry knowledge and contacts, Todd is the ambassador, advisor and communicator in Canada’s water, infrastructure and environment space. With over 30 years experience in these industries, Todd is Actual Media’s founder, Chief Creative Officer and President.  He’s everywhere, but if you can’t find him check his social media channels or look to the finish line at an upcoming triathlon.


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NICK REID  |  Advisor

  nicholas.reid@ryerson.ca

Nick is a trusted advisor with Actual Media’s water-related publications and events, specifically Water Canada magazine, the Water’s Next Awards, and the Canadian Water Summit. He is the Executive Director of Ryerson Urban Water and the President of the Ontario Water Works Association. Nick has an Honours B.Sc., Environmental Science, Biology from Trent University and continues to enjoy a long career in the water sector.

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JAMES SBROLLA  |  Advisor

sbrolla@rogers.com

James is an entrepreneur, investor, and professional director. He is a founding advisor to Actual Media and has worked in the financial and environmental industries over the course of his 25+ year career. His work has been focused primarily on public and private companies in the cleantech sector. James is President of Cleantech Capital, Chairman of Environmental Business Consultant and serves on other boards including CHAR Technologies.  James organizes an annual Actual ‘clean-up’ day at a local park or conservation area which is a wonderful excuse to enjoy his BBQ hospitality afterwards.

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TALINE SCARLETT  |  Bookkeeper

taline@actualmedia.ca

Our steadfast bookkeeper and manager of all things money, Taline works with Todd and Nick K. to keep our lights on, payroll managed and balance sheet clean. Taline’s attention to detail and experienced accounting mind allow us to focus on our brands and clients and not worry (too much) about financials and reporting.

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Contact Us

150 Eglinton Ave. E.
Unit #806
Toronto, ON M4P 1E8

p. 416.444.5842
e. info@actualmedia.ca

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