NICK KRUKOWSKI | Vice President Sales and Operations
(416) 444-5842 ext. 0101 | nick@actualmedia.ca
Actual Media’s Vice President and Publisher has been working with marketers for over 20 years to create innovative programs that deliver both superior user experience and quantifiable marketing value on a range of marketing objectives: from brand visibility, to lead generation; strategic positioning and thought-leadership. When he’s not butchering the Tragically Hip or Blue Rodeo on guitar, Nick enjoys sailing, scuba diving, and recently skiing, although he’ll be the first to tell you it’s a downhill proposition. (Sigh, we know.)
DONNA ENDACOTT | Creative Director
With a lifetime of design and artistic experience, Donna is officially Actual Media’s Art Director. Donna is also Actual Media’s creative director, graphic designer, publication art director and production schedule queen. Her discerning, professional eye provides the visual look, feel, and flavour of Actual Media’s flagship brands as well as directing much of our agency work and client campaigns.
CORINNE LYNDS | Content Director
(416) 444-5842 ext. 0118 | corinne@actualmedia.ca
With more than two decades of experience leading B2B editorial teams and content strategy on the agency side, Corinne is passionate about humanizing highly technical stories across Actual Media’s print, digital, and experiential platforms. She is responsible for managing all our editorial and content operations across the infrastructure, water, and environment sectors. Corinne is a compulsive storyteller who knows how to engage business audiences.
JOHN TENPENNY | Editor, ReNew Canada
(416) 444-5842 ext. 0113 | john@actualmedia.ca
ReNew Canada’s Editor is a talented storyteller with outstanding writing and editing skills, and has a history of producing engaging editorial content to educate and connect target audience as well as being an award-winning editor, writer, and content creator, with more than 25 years of experience in delivering high-quality editorial content and special publishing projects. In his previous roles, he worked at the helm of a variety of trade publications, including Plumbing & HVAC, Canadian Shipper, Canadian Forest Industries, and Canadian Mortgage Professional.
JEN SMITH | Editor, Water Canada
(416) 444-5842 ext. 0116 | jen@actualmedia.ca
As Water Canada’s Editor, Jen is the voice of our water portfolio. With 10+ years of experience, shaping editorial and leading environmental publications, she is responsible for the print and online offerings, as well as playing a leadership role in the development and direction of the Canadian Water Summit and Water’s Next awards. Prior to her foray into publishing, Jen spent 12 years in education, specifically with marginalized, at-risk, and autistic youth. She is a self-described environmentalist, urban homesteader, and bird-nerd.
CONNIE VITELLO | Editor, Environment Journal
As Environment Journal’s Editor, Connie is Actual Media’s in-house environment expert. She ideates and creates content for Environmentjournal.ca and provides support for ReNew Canada and Water Canada. She is an award-winning editor and writer with 20+ years of experience who enjoys providing in-depth coverage of interesting issues and innovative ideas. This fun-loving hockey mom is also integral in the execution of our annual Brownie Awards and Excess Soils Symposium.
JACKIE PAGADUAN | Business Development Manager
(416) 444-5842 ext. 0112 | jackie@actualmedia.ca
Known fondly as “Jack-of-all trades,” Jackie heads up sales for Water Canada and Environment Journal. As an experienced marketing professional and entrepreneur, she brings more than 10 years of experience in sales, brand and communications marketing, creating and curating media content, and project management. Never bored, always learning, this yogi wine connoisseur, loves a challenge.
NATASHA MAWJI | Event & Project Manager
(416) 444-5842 ext. 0115 | natasha@actualmedia.ca
With knowledge of the unconventional and execution of the unbelievable, Actual Media’s Projects and Event Manager ensures Actual Media’s events, from the largest industry galas to the smallest executive roundtables, are run professionally, have measurable outcomes and are memorable for all the right reasons. Natasha’s passion for learning from others and taking advantage of new opportunities makes her uniquely qualified to bring together all the different pieces of any event or project.
TODD LATHAM | President
(416) 444-5842 ext. 0111 | todd@actualmedia.ca
With an eclectic mix of cross-industry knowledge and contacts, Todd is the ambassador, advisor and communicator in Canada’s water, infrastructure and environment space. With over 30 years experience in these industries, Todd is Actual Media’s founder, Chief Creative Officer and President. He’s everywhere, but if you can’t find him check his social media channels or look to the finish line at an upcoming triathlon.
JAMES SBROLLA | Advisor
James is an entrepreneur, investor, and professional director. He is a founding advisor to Actual Media and has worked in the financial and environmental industries over the course of his 25+ year career. His work has been focused primarily on public and private companies in the cleantech sector. James is President of Cleantech Capital, Chairman of Environmental Business Consultant and serves on other boards including CHAR Technologies. James organizes an annual Actual ‘clean-up’ day at a local park or conservation area which is a wonderful excuse to enjoy his BBQ hospitality afterwards.
TALINE SCARLETT | Bookkeeper
Our steadfast bookkeeper and manager of all things money, Taline works with Todd and Nick K. to keep our lights on, payroll managed and balance sheet clean. Taline’s attention to detail and experienced accounting mind allow us to focus on our brands and clients and not worry (too much) about financials and reporting.
NICK REID | Advisor
Nick was a trusted advisor with Actual Media’s water-related publications and events, specifically Water Canada magazine, the Water’s Next Awards, and the Canadian Water Summit. He was also the executive director of Ryerson Urban Water and the president of the Ontario Water Works Association. Nick had an Honours B.Sc., Environmental Science, Biology from Trent University and enjoyed a long career in the water sector. When he passed away peacefully on March 17, 2021, Nick’s family lost a loving husband and father, Actual Media lost a trusted advisor, and the entire water industry lost one of the good guys.
