Catherine Luzena to Lead Actual Media agency division

After months of searching for the ‘right fit’ leader who can take Actual Media’s growing agency business to the next level, we are excited to announce that Catherine Luzena has joined our team in the new role of Agency Director.  She begins in her role on Feb. 15.

Catherine comes to us from Practical Marketing Group and has 25 years of experience as a marketing professional in B2B. She brings us capacity and depth to provide our existing agency clients with Actual’s full-service customized marketing and creative solutions, strategic direction, communications and campaign execution. Catherine will be working closely with Todd Latham and Corinne Lynds as we continue to build the Actual Media Agency division.

We are thrilled to welcome Catherine to the team as we continue to grow and evolve our agency division.

Remembering Lee Scarlett

It is with heavy hearts that we share the passing of Lee Scarlett, Water Canada’s former associate publisher. Lee lost his courageous 19-year battle with brain cancer on Friday, February 4, 2022. An advocate for the environment and a warrior for all things water, Lee was a familiar friendly face at industry water conferences and tradeshows for eight years until 2016 when he left Actual Media to focus on his health. “Water Canada magazine needed a business development champion in 2008, so I reached out to the energetic and affable Lee, whom I worked with previously at ERIS. He immediately embraced the water sector and the many wonderful people in it,” shares Todd Latham, President of Actual Media. He was like a brother to many of us who worked with him—fun and engaging, and keenly interested in helping water technology, consulting, and engineering firms advance their businesses. Despite his diagnosis, Lee was always positive and kind, and continued to stay engaged with the water industry and ‘his baby’ Water Canada magazine as its Water Ambassador. “I will miss his fishing stories and the many business strategy discussions we’d have at the pub. Lee was one of the bravest men I’ve ever known: never complaining and always looking to the future,” added Todd.

He will be missed by many.

Lee leaves behind his wife, Taline and children Taveen and Darren. An intimate celebration of life for Lee took place in Bradford, Ontario on February 11, 2022. Donations can be made in his name to the Sunnybrook Foundation. His obituary is here.

Water Canada Announces New Editor, Jennifer Smith

Water Canada, the only national publication dedicated to water quality and stewardship in Canada, is pleased to announce that Jennifer Smith is joining the company as editor. 

Smith will be responsible for managing all editorial content for the print and online offerings, as well as playing a leadership role in the development and direction of the annual Canadian Water Summit and Water’s Next awards program.

With a decade’s worth of editorial experience, creating content, shaping editorial and leading environmental publications, Smith has helmed editorial strategy and the launch of a new print magazine in partnership with a large health store chain. Prior to her foray into eco-conscious publishing, she spent more than 12 years in public education, specifically with marginalized, at-risk, and autistic youth.

“We are excited to welcome Jen to the team,” said Corinne Lynds, content director at Actual Media. “Her combined editorial experience and personal love for Canada’s natural environment are a perfect fit for Water Canada.”

Smith is a self-described environmentalist, urban homesteader, and bird-nerd. She is also a certified landscape designer focusing on waterwise garden design (including xeriscaping, permaculture, native planting, and green irrigation).

“I’m looking forward to taking my environmental interests to the next level, learning from and building relationships with leader experts in the water, environment, and infrastructure sectors who are helping to rebuild and protect Canada for generations to come,” said Smith.

Jackie Pagaduan joins Actual Media as Business Development Manager

Actual Media is pleased to announce that Jackie Pagaduan has joined the company as the business development manager for Water Canada and the Environment Journal.

“I’m excited to be working in the water and environment industries,” said Pagaduan. “My previous work experiences have naturally led me to my new role at Actual Media. As the business development manager of Water Canada and the Environment Journal, I’m looking forward to connecting with key players in the water and environment industries. I’m also looking forward to learning more about the great work that’s being done. In turn, I hope to make a positive impact in these industries through my work!”

As business development manager, Pagaduan will be working with marketers in the water and environment sectors to build effective and creative programs that utilize Actual Media platforms to deliver a range of marketing solutions, from showcasing innovative thought leadership, to lead generation, increased brand visibility, and more.

“I’m very happy to have Jackie on board,” said Nick Krukowski, vice president of sales and operations at Actual Media. “Over the past few weeks, she has been leveraging her existing skills to excel in her role as the business development manager for Water Canada and the Environment Journal. I’m looking forward to working with Jackie over the coming weeks and months!”

Pagaduan brings over 10 years of experience in sales and marketing to her role. Prior to joining Actual Media, she ran a boutique marketing firm called Running Late. She also worked as the director of marketing at the Benmore Family Law Group and an advertising sales representative at OutRank by Rogers.

Actual Media is the creative agency, publisher, and event specialist for Canada’s water, infrastructure, and environment industries.