Let Actual Media be your trusted marketing, events & publishing partner
Together, We Are Actual. We take pride in being part of a tight work family and celebrate the individual stars within it. We care about client needs and deadlines and we share pride in the products and services we provide. We bend, but we don’t break. We embrace our work challenges but also know that health, personal time and family comes first. We know it’s ok to say we’re stressed or overwhelmed and can ask for help when it’s needed – because a healthy team is a productive team.
Every staff member is an all-star in the Actual Media constellation and our readers and clients can vouch for that. We like the thrill of working hard and sharing Dad jokes about brownfield redevelopment while doing it. This is not just a job for us … Our clients are friends. We laugh, high five and ring bells in the office daily.
Todd Latham | President
With an eclectic mix of cross-industry knowledge and contacts, Todd is the ambassador, advisor and communicator in Canada’s water, infrastructure and environment space. With over 30 years experience in these industries, Todd is Actual Media’s founder, Chief Creative Officer and President. He’s everywhere, but if you can’t find him check his social media channels or look to the finish line at an upcoming triathlon.
Nick Krukowski | Vice President & Publisher
Actual Media’s Vice President and Publisher has been working with marketers for over 20 years to create innovative programs that deliver both superior user experience and quantifiable marketing value on a range of marketing objectives: from brand visibility, to lead generation; strategic positioning and thought-leadership. When he’s not butchering the Tragically Hip or Blue Rodeo on guitar, Nick enjoys sailing, scuba diving, and recently skiing, although he’ll be the first to tell you it’s a downhill proposition. (Sigh, we know.)
Corinne Lynds | Content Director
With more than two decades of experience leading B2B editorial teams and content strategy on the agency side, Corinne is passionate about humanizing highly technical stories across Actual Media’s print, digital, and experiential platforms. She is responsible for managing all our editorial and content operations across the infrastructure, water, and environment sectors. Corinne is a compulsive storyteller who knows how to engage business audiences.
Catherine Luzena | Agency Director
After running her own marketing agency for many years, Catherine has nearly 30 years of experience working with B2B fortune 500 and large globally respected organizations. In her role as Agency Director (AKA marketing guru), she works closely with Actual Media’s clients to deliver full-service customized marketing and creative solutions, strategic direction, communications, and campaign execution. When Catherine’s not up to her eyeballs in developing marketing strategies, social campaigns, and marketing collateral, it’s a safe bet you’ll find this foodie and hopeless dog lover at a local art exhibit.
Sarah Wensley | Director of Events
An experienced event management professional with a track record of success. Sarah ensures all Actual Media’s internal and external events go off without a hitch! Whether the event is in-person, virtual, or experiential in nature, she works with internal and external teams to perfect every detail from conceptualization through to execution. When Sarah’s not busy keeping everyone on task, this songbird can be found recording covers and organizing spreadsheets.
John Tenpenny | Editor, ReNew Canada
Jen Smith | Editor, Water Canada
As Water Canada’s Editor, Jen is the voice of our water portfolio. With 10+ years of experience, shaping editorial and leading environmental publications, she is responsible for the print and online offerings, as well as playing a leadership role in the development and direction of the Canadian Water Summit and Water’s Next awards. Prior to her foray into publishing, Jen spent 12 years in education, specifically with marginalized, at-risk, and autistic youth. She is a self-described environmentalist, urban homesteader, and bird-nerd.
Connie Vitello | Editor, Environment Journal
As Environment Journal’s Editor, Connie is Actual Media’s in-house environment expert. She ideates and creates content for Environmentjournal.ca and provides support for ReNew Canada and Water Canada. She is an award-winning editor and writer with 20+ years of experience who enjoys providing in-depth coverage of interesting issues and innovative ideas. This fun-loving hockey mom is also integral in the execution of our annual Brownie Awards and Excess Soils Symposium.
Jackie Pagaduan | Business Development Manager
Known fondly as “Jack-of-all trades,” Jackie heads up sales for Water Canada and Environment Journal. As an experienced marketing professional and entrepreneur, she brings more than 10 years of experience in sales, brand and communications marketing, creating and curating media content, and project management. Never bored, always learning, this yogi wine connoisseur, loves a challenge.
Gordon Alexander | Media Designer
Gordon Alexander is a Designer and Photographer with more than 20 years of experience in print and digital communications. Gordon delights in introducing fresh ideas and personality to campaigns in ways that respect both the reader and the story.
Charlotte Stone | Marketing and Communications Coordinator
A recent university graduate, Charlotte is a warm and extroverted young adult with a passion for learning and all things creative. With a background in printing, design, digital marketing, and customer service, she is well positioned for her role as Marketing and Communications Coordinator where she will be supporting Actual Agency clients with all that is marketing, from lead generation campaigns to social media. When she’s not on a plane or planning her next adventure, you can find Charlotte at a downtown coffee shop or trying a new restaurant with friends.
Taline Scarlett | Bookkeeper
Our steadfast bookkeeper and manager of all things money, Taline works with Todd and Nick K. to keep our lights on, payroll managed and balance sheet clean. Taline’s attention to detail and experienced accounting mind allow us to focus on our brands and clients and not worry (too much) about financials and reporting.
James Sbrolla | Advisor
James is an entrepreneur, investor, and professional director. He is a founding advisor to Actual Media and has worked in the financial and environmental industries over the course of his 25+ year career. His work has been focused primarily on public and private companies in the cleantech sector. James is President of Cleantech Capital, Chairman of Environmental Business Consultant and serves on other boards including CHAR Technologies. James organizes an annual Actual ‘clean-up’ day at a local park or conservation area which is a wonderful excuse to enjoy his BBQ hospitality afterwards.