Our Team
Let Actual Media be your trusted marketing, events & publishing partner
Together, We Are Actual. We take pride in being part of a tight work family and celebrate the individual stars within it. We care about client needs and deadlines and we share pride in the products and services we provide. We bend, but we don’t break. We embrace our work challenges but also know that health, personal time and family comes first. We know it’s ok to say we’re stressed or overwhelmed and can ask for help when it’s needed – because a healthy team is a productive team.
Every staff member is an all-star in the Actual Media constellation and our readers and clients can vouch for that. We like the thrill of working hard and sharing Dad jokes about brownfield redevelopment while doing it. This is not just a job for us … Our clients are friends. We laugh, high five and ring bells in the office daily.
Todd Latham | President
(416) 444-5842 ext. 0111 | todd@actualmedia.ca | LinkedIn | Twitter
With an eclectic mix of cross-industry knowledge and contacts, Todd is the ambassador, advisor and communicator in Canada’s water, infrastructure and environment space. With over 30 years experience in these industries, Todd is Actual Media’s founder, Chief Creative Officer and President. He’s everywhere, but if you can’t find him check his social media channels or look to the finish line at an upcoming triathlon.
Nick Krukowski | Vice President & Publisher
(416) 444-5842 ext. 0101 | nick@actualmedia.ca | LinkedIn
Actual Media’s Vice President and Publisher has been working with marketers for over 20 years to create innovative programs that deliver both superior user experience and quantifiable marketing value on a range of marketing objectives: from brand visibility, to lead generation; strategic positioning and thought-leadership. When he’s not butchering the Tragically Hip or Blue Rodeo on guitar, Nick enjoys sailing, scuba diving, and recently skiing, although he’ll be the first to tell you it’s a downhill proposition. (Sigh, we know.)
Corinne Lynds | Vice President, Content & Partnerships
(416) 444-5842 ext. 0118 | corinne@actualmedia.ca | LinkedIn
With more than two decades of experience leading B2B editorial teams and content strategy on the agency side, Corinne is passionate about humanizing highly technical stories across Actual Media’s print, digital, and experiential platforms. She is responsible for managing all our editorial and content operations across the infrastructure, water, and environment sectors. Corinne is a compulsive storyteller who knows how to engage business audiences.
Catherine Luzena | Agency Director
(416) 444-5842 ext. 0117 | catherine@actualmedia.ca | LinkedIn
After running her own marketing agency for many years, Catherine has nearly 30 years of experience working with B2B fortune 500 and large globally respected organizations. In her role as Agency Director (AKA marketing guru), she works closely with Actual Media’s clients to deliver full-service customized marketing and creative solutions, strategic direction, communications, and campaign execution. When Catherine’s not up to her eyeballs in developing marketing strategies, social campaigns, and marketing collateral, it’s a safe bet you’ll find this foodie and hopeless dog lover at a local art exhibit.
Sarah Wensley | Director of Events
(416) 444-5842 ext. 0115 | sarah@actualmedia.ca | LinkedIn
An experienced event management professional with a track record of success. Sarah ensures all Actual Media’s internal and external events go off without a hitch! Whether the event is in-person, virtual, or experiential in nature, she works with internal and external teams to perfect every detail from conceptualization through to execution. When Sarah’s not busy keeping everyone on task, this songbird can be found recording covers and organizing spreadsheets.
John Tenpenny | Editor, ReNew Canada | Editor, Water Canada
(416) 444-5842 ext. 0113 | john@actualmedia.ca | LinkedIn
Connie Vitello | Editor, Environment Journal
As Environment Journal’s Editor, Connie is Actual Media’s in-house environment expert. She is an award-winning editor and writer with 20+ years of experience who provides in-depth coverage of interesting issues and innovative ideas as she creates and curates content for EnvironmentJournal.ca. Connie is also integral in the execution of the Brownie Awards, Excess Soils Symposiums, and webinars.
Emily Atkins | Editor, Waste & Recycling
Emily Atkins is a seasoned writer and editor with 25+ years of experience in trade and consumer publishing. As editor of Waste & Recycling, she oversees features, writes news and analysis, and develops content for industry events. With a background in supply chain, automotive, and waste management, she has also edited award-winning automotive publications, including Provinz. Beyond her editorial work, Emily is a championship-winning race car driver.
Lauren Belayneh | Associate Editor, Water Canada | Assistant Editor, Waste & Recycling
With a background in marketing and a passion for high-quality storytelling, Lauren fits her role of Creative Content Editor. Collaboratively leading the creation, curation, and management of content across various platforms, she helps shape our clients’ narratives and brand stories. When she’s not busy crafting stories and creating content, you can find her exploring a new hiking trail, hosting a dinner party for friends, or sipping a latte in a local coffee shop.
John Nicholson, M.Sc., P.Eng. | Editor, HAZMAT Magazine
John has over 30 years of experience in environmental consulting, law, and government, and has written more than 250 industry articles. He has been the editor of HAZMAT Management Magazine since 2017 and is also a columnist and contributor to other trade publications. In addition, John is President of Environmental Business Consultants and Director at Toronto Cleantech Capital Inc., supporting the growth of cleantech and environmental companies. He is a sessional lecturer at Humber Polytechnic.
Vanessa Watson | Business Development Manager
(647) 535-5655 | vanessa@actualmedia.ca | LinkedIn
Vanessa heads up sales for the Water Canada and Environment Journal brands. She has over 20 years experience in media that began agency side working as both a planner and buyer. She then made the move to sales, most recently working as a national director, 360 lead, delivering strategic and sophisticated multiplatform programs for some of Canada’s top brands. When she’s not dreaming up cool ideas for her clients, she loves to bake, hike, bike and she’s also a dedicated hockey and dance Mom.
Gordon Alexander | Media Designer
Gordon Alexander is a Designer and Photographer with more than 20 years of experience in print and digital communications. Gordon delights in introducing fresh ideas and personality to campaigns in ways that respect both the reader and the story.
Charlotte Stone | Marketing Associate
A warm and extroverted young adult, Charlotte has a passion for learning and all things creative. With a background in printing, design, and digital marketing, she is well positioned for her role as Marketing Associate, where she supports Actual Agency clients with all that is marketing, from lead generation campaigns to social media. When she’s not on a plane or planning her next adventure, you can find Charlotte at a downtown coffee shop or trying a new restaurant with friends.
Min Do | Events & Marketing Coordinator
Min is an event professional with a flair for creating unforgettable experiences. Working closely with Sarah, she brings a keen eye for detail and organization in support of internal and external events. Following project scopes to a tee, this boardgames lover ensures our events are set up for resounding success. Start strong and finish stronger.
Ritu Upadhyay | Advertising & Sponsorships Coordinator
Ritu, driven by a genuine passion for digital marketing, finds joy in creating captivating campaigns through thoughtful strategy. With an eye for detail and a dedication to delivering results, she eagerly contributes her skills to the dynamic world of online marketing. When she’s not busy crafting digital marketing wonders, you can catch her cheering on her favorite cricket team with unwavering enthusiasm!
Taline Scarlett | Finance & Operations Manager
Our steadfast bookkeeper and manager of many things for the Actual team, Taline keeps our lights on, payroll managed and operations steady. Taline’s attention to detail and experienced accounting mind allow us to focus on our brands and clients and not worry (too much) about the office, financials or corporate reporting.
James Sbrolla | Advisor
James is an entrepreneur, investor, and professional director. He is a founding advisor to Actual Media and has worked in the financial and environmental industries over the course of his 25+ year career. His work has been focused primarily on public and private companies in the cleantech sector. James is President of Cleantech Capital, Chairman of Environmental Business Consultant and serves on other boards including CHAR Technologies. James organizes an annual Actual ‘clean-up’ day at a local park or conservation area which is a wonderful excuse to enjoy his BBQ hospitality afterwards.