Andrew Macklin, the editorial director of Actual Media and editor of ReNew Canada, Water Canada and the Top100 Projects Report, is leaving the company at the end of the year to pursue an executive communications role in the private sector. Macklin was hired by Actual Media in June 2016 and over the last four […]
Close to 200 industry professionals joined Actual Media and the Canadian Brownfields Network for the 2020 Brownie Awards. The ‘Brownies’ were presented in a digital format for the first time, a result of the ongoing COVID-19 pandemic.
The event was co-hosted this year by Actual Media’s Todd Latham and Andrew Macklin. The event included introductory remarks from CBN chair Christopher De Sousa of Ryerson University, a live keynote panel discussion on breaking the stigma around brownfields, and live presentations of 10 awards. Each of the 10 awards featured a live presentation from both the sponsor and the award winner. In total, there were 26 different occasions where people were brought to the screen to appear live.
The 2020 Brownie Awards was a show like no other, showcasing the best and brightest in brownfield remediation and rehabilitation through a virtual format. Not being able to gather in person is never ideal, but the show must go on. Thanks to everyone on our Actual Media team, the fine folks at the Canadian Brownfields Network, our sponsors, the award winners and finalists, and all of the industry stakeholders who joined us. We hope to see you all in 2021.
For more details on the 2020 Brownie Awards, visit: https://brownieawards.ca.
Have an event that you need to move to a digital platform but don’t know how best to do that? Reach out to our Sales Manager, Nick Krukowski, for more details on how Actual Media can help you with your event needs. Nick can be reached at 416-444-5842 ext. 0101 or via email at email@example.com.
The team from Actual Media is proud to announce that it will be the new event host and organizer of the annual Excess Soils Symposium. The event, previously organized by the Canadian Urban Institute, will now be a part of Actual’s environment industry content portfolio.
The annual event has welcomed over 250 people to venues around the Greater Toronto Area for the past several years to discuss important issues surrounding the disposal of excess construction soils from jobsites throughout Toronto. Last year’s event featured a capacity crowd packed into the main ballroom at the Deer Creek Golf and Banquet Facility in Ajax, Ont.
Because of the COVID-19 pandemic, this year’s event will be held virtually, with a half-day presentation planned. The event is scheduled for Tuesday, December 8th from 1:00p.m. to 4:30p.m. EST.
More details, as they are announced, will be available online at: https://environmentjournal.ca/excess-soils-symposium/
Thank you to our friends at the Canadian Urban Institute for their commitment to keeping this important conversation going in Ontario.
Canada’s source for news and information on public sector infrastructure, ReNew Canada, will host a discussion on the impact of the U.S. election result on infrastructure development in Canada.
With key issues surrounding binational project development, skilled labour, and the materials supply chain, the results of the November 3rd national election south of the border could have serious repercussions here in Canada.
Actual Media Editorial Director and ReNew Canada Managing Editor Andrew Macklin will host the conversation, which is being presented with the support of Global Public Affairs. The panel will be comprised of experts on the U.S. market, binational projects already under development, and experts in Canada-U.S. relations.
This free, fully-interactive discussion will take place on Thursday, November 26th from 11:00a.m.-12:00p.m. EST. To register, visit: https://www.crowdcast.io/e/electionimpact.
Actual Media is working with our partners at the Canadian Brownfields Network (CBN) to present a virtual edition of the Brownie Awards.
Last year’s gala event brought together close to 300 industry leaders in celebration of the greatest achievements in Canadian brownfield rehabilitation and remediation. As a result of the COVID-19 pandemic, we will not be able to welcome the industry to an in-person presentation, instead welcoming everyone online for a virtual edition of the awards gala.
The event will be held on the same date, Tuesday, November 24th, however the presentation will be shifted from the evening to the afternoon. The e-gala will begin at 3:00pm EST and run for approximately two hours. The event will include presentation of all ten awards live, as well as a fully-interactive panel discussion.
The panel discussion, Celebrating Brownfields – Removing the Stigma from Vital Urban Redevelopment, will engage a national conversation on the stigma that still exists around the use of the term brownfield, and what can be done to overcome this. Government officials at all levels will be engaged as part of the conversation, and attendees will have the opportunity to ask questions during the live discussion.
Keeping in line with the in-person event, details on the keynote presentation will be announced in early October, with an announcement of this year’s award finalists to follow in early November.
Tickets for the 2020 Brownie Awards e-gala are available for $55 each (includes HST). For more information, or to purchase your tickets, visit: https://www.crowdcast.io/e/brownieawards2020/register
To learn more about the Brownie Awards, visit: https://brownieawards.ca.
Stephanie Woodburn is the newest member of Team Actual, coming on board as a member of our events management team.
Stephanie brings over a decade of events management experience to Actual Media, with extensive knowledge of strategies and best practices for executing both in-person on online events. From concerts and festivals to online conferences and networking events, she brings an innovative and organized approach to every event she executes.
Stephanie joins Natasha Mawji on the Actual Media events team, delivering a growing roster of monthly online events in the Canadian water, environment and infrastructure sectors and beyond. The team will help our company to grow its event portfolio both nationally and internationally.
Do you have an industry event that your company or organization wants to deliver but need technical or creative expertise to do so? Reach out to Stephanie to get the conversation started at firstname.lastname@example.org.
Water professionals have counted on the Window on Ottawa for over 20 years to hear the latest updates from the federal government. Not to hear what each department did last year, but rather to learn what they are working on right now and what is coming next year. For over 10 years, Water Canada and the Canadian Water Summit have hosted in-depth panel discussions on the most critical issues affecting the industry. Together, we hope to reach an even wider audience through these new online opportunities.
Each conversation will provide a keynote presentation from senior staff at a federal government ministry on work being done that impacts the Canadian water sector. We will then convene a utility leaders’ panel to generate thoughtful dialogue that will build on the initial conversation.
For more information, please visit: https://www.watercanada.net/window-on-water/
Today, Actual Media Inc. and Junction59 Ltd., both of Toronto, ON, formed a strategic alliance to better serve their water, infrastructure and environment clients. By combining their respective talents while remaining independent businesses, the agencies will be able to collaborate on projects and better share resources to serve a broader range of their clients’ needs.
The two companies collaborated on a few projects in 2019 and quickly saw the benefits of combining their talents to bring better outcomes for their clients.
“We are thrilled to be able to offer our clients the broader agency services and scope of work that comes with the Junction59 alliance, including their track record as a leading Direct Marketing firm,” says Todd Latham, President of Actual Media.
“In a climate where clients are looking for depth of expertise in their business, this alliance will quickly help us scale to meet those needs,” says Marc Cooper, President of Junction59. “We are looking forward to tapping into the Actual Media team’s deep knowledge of the industries they serve, and their creative approach to problem solving.”
Actual Media is a Toronto-based creative agency, publisher and event specialist for Canada’s water, infrastructure and environment industries. To learn more visit actualmedia.ca
Junction59 is a Canadian, data-driven, integrated advertising agency based in Toronto with clients across a broad range of industry sectors. They are driven by the fact that there is almost always a smarter way to market, and their creative and strategic work is based on creating emotional connections with audiences and measurable results for clients. To learn more visit junction59.com
For more information, contact:
Todd Latham, President, Actual Media Inc.
Marc Cooper, President, Junction59 Ltd.
The 10th Annual Canadian Water Summit , Partnering to Innovate in the Blue Economy, took place from May 29-31, 2019 at the Blue Mountain Resort in Georgian Bay, Ontario. The event brought together water leaders to discuss how partnerships and collaboration are driving innovation in the blue economy.
Day One: Association Roundtable and Opening Reception
The 2019 Canadian Water Summit kicked off with an Association Roundtable on May 29, 2019. The session, which was moderated by Water Canada’s Andrew Macklin, brought together a dozen water associations from across Canada for a facilitated discussion on how to break down silos, prevent overlap, and search for common interests to develop partnerships.
The Association Roundtable was followed by an opening reception where attendees started, continued, or finished their Water Week at Blue experience.
Day Two: Main Program
The Canadian Water Summit’s Co-Chairs, Katherine Balpataky from ALUS and Steven Liss from Ryerson University, kicked off the event with Water Canada’s Andrew Macklin.
The event kicked off with a plenary session on Progress through Partnerships: Advancing on Sustainable Development Goals. Speakers included: Zafar Adeel from Simon Fraser University and the Pacific Water Research Centre, Dan Kraus from the Nature Conservancy of Canada, and Manjusha Sunil from the Water Research Commission. The discussion focused on where Canada is at with supporting the global mandate to support the number six (clean water sanitation) of the seventeen Sustainable Development Goals set by the United Nations in 2015.
This discussion was followed by a session on Dismantling Barriers to Achieve Water Innovation. Speakers included: Water Industry Expert Kerry Freek, Dan Draghici from Global Affairs Canada, Dan Mathieson from the City of Stratford, Hein Molenkamp from the Water Alliance, and Jon Radtke from Coca-Cola North America. The public and private stakeholders in this session discussed how they are challenging traditional barriers, forming partnerships, and using innovative ideas to change the way we think about managing water.
The morning plenary sessions were followed by a keynote speaker, Scott Kress from Summit Team Building, over lunch. He spoke tothe power of partnerships and teams through the lens of his many exciting journeys around the world, like climbing Mount Everest.
The afternoon sessions during the Canadian Water Summit examined a number of topics, including: how artificial intelligence and Internet of Things are being used for practical water infrastructure investments; how small communities are ensuring their residents have access to clean, safe water; and, how public and private stakeholders are financing flood resilience.
The main programming concluded with a discussion on plastics and water with Christopher Hilkene from Pollution Probe, Patricia Corcoran from Western University, and John Coyne from Unilever.
Day Two: Networking Reception and Water’s Next Awards
Day two of CWS concluded with a networking reception, which was followed by the Water’s Next Awards where <#> water leaders celebrated the accomplishments of this year’s finalists and award winners.
A press release showcasing the award winners is available here. Profiles and pictures of the award winners will be included in the July/August 2019 issue of Water Canada.
Day Three: Fireside Chat and Women in Water Workshop
Day three kicked off with a fireside chat between Chris Hilkene, chief executive officer of Pollution Probe and the Honourable Rod Phillips, Ontario’s minister of the environment, conservation, and parks.
The fireside chat was followed by a Women in Water workshop, which has become a popular tradition at the Canadian Water Summit. Katherine Balpataky from ALUS led a discussion with Robin Kind from the Ontario Clean Water Agency, Sheila Rider from Stantec, and Claire Oswald from Ryerson University. The workshop focused on identifying actions that can be taken to support women in the water sector, as well as increase diversity.
Twitter, our primary social media platform, @CdnWaterSummit has 4,500 followers. The event’s primary media partner, that was responsible for communicating the events of the Canadian Water Summit, is @CanadianWater and has approximately 16,500 followers.
- From May 29–31, between the two channels CWS generated over 47,000 impressions.
- Overall, the average of engagement of the Summit period, from 29–31, accounted for 23% of the total points of engagement with Water Canada’s twitter audience for the month.
- This three-day period accounts for 22% of the total impressions for May.
- Tweets from June 20–22 accounted for 30% of all retweets for the month of May.