Actual Media and Junction59 form a Strategic Alliance

Today, Actual Media Inc. and Junction59 Ltd., both of Toronto, ON, formed a strategic alliance to better serve their water, infrastructure and environment clients. By combining their respective talents while remaining independent businesses, the agencies will be able to collaborate on projects and better share resources to serve a broader range of their clients’ needs.

The two companies collaborated on a few projects in 2019 and quickly saw the benefits of combining their talents to bring better outcomes for their clients.

“We are thrilled to be able to offer our clients the broader agency services and scope of work that comes with the Junction59 alliance, including their track record as a leading Direct Marketing firm,” says Todd Latham, President of Actual Media.

“In a climate where clients are looking for depth of expertise in their business, this alliance will quickly help us scale to meet those needs,” says Marc Cooper, President of Junction59. “We are looking forward to tapping into the Actual Media team’s deep knowledge of the industries they serve, and their creative approach to problem solving.”

Actual Media is a Toronto-based creative agency, publisher and event specialist for Canada’s water, infrastructure and environment industries. To learn more visit

Junction59 is a Canadian, data-driven, integrated advertising agency based in Toronto with clients across a broad range of industry sectors. They are driven by the fact that there is almost always a smarter way to market, and their creative and strategic work is based on creating emotional connections with audiences and measurable results for clients. To learn more visit

For more information, contact:


Todd Latham, President, Actual Media Inc., 416-722-8109




Marc Cooper, President, Junction59 Ltd., 416-484-4861

Success at the 10th Annual Canadian Water Summit

Event Overview

The 10th Annual Canadian Water Summit , Partnering to Innovate in the Blue Economy, took place from May 29-31, 2019 at the Blue Mountain Resort in Georgian Bay, Ontario. The event brought together water leaders to discuss how partnerships and collaboration are driving innovation in the blue economy.

Day One: Association Roundtable and Opening Reception

The 2019 Canadian Water Summit kicked off with an Association Roundtable on May 29, 2019. The session, which was moderated by Water Canada’s Andrew Macklin, brought together a dozen water associations from across Canada for a facilitated discussion on how to break down silos, prevent overlap, and search for common interests to develop partnerships.

The Association Roundtable was followed by an opening reception where attendees started, continued, or finished their Water Week at Blue experience.

Day Two: Main Program

The Canadian Water Summit’s Co-Chairs, Katherine Balpataky from ALUS and Steven Liss from Ryerson University, kicked off the event with Water Canada’s Andrew Macklin.

The event kicked off with a plenary session on Progress through Partnerships: Advancing on Sustainable Development Goals. Speakers included: Zafar Adeel from Simon Fraser University and the Pacific Water Research Centre, Dan Kraus from the Nature Conservancy of Canada, and Manjusha Sunil from the Water Research Commission. The discussion focused on where Canada is at with supporting the global mandate to support the number six (clean water sanitation) of the seventeen Sustainable Development Goals set by the United Nations in 2015.

This discussion was followed by a session on Dismantling Barriers to Achieve Water Innovation. Speakers included: Water Industry Expert Kerry Freek, Dan Draghici from Global Affairs Canada, Dan Mathieson from the City of Stratford, Hein Molenkamp from the Water Alliance, and Jon Radtke from Coca-Cola North America. The public and private stakeholders in this session discussed how they are challenging traditional barriers, forming partnerships, and using innovative ideas to change the way we think about managing water.

The morning plenary sessions were followed by a keynote speaker, Scott Kress from Summit Team Building, over lunch. He spoke tothe power of partnerships and teams through the lens of his many exciting journeys around the world, like climbing Mount Everest.

The afternoon sessions during the Canadian Water Summit examined a number of topics, including: how artificial intelligence and Internet of Things are being used for practical water infrastructure investments; how small communities are ensuring their residents have access to clean, safe water; and, how public and private stakeholders are financing flood resilience.

The main programming concluded with a discussion on plastics and water with Christopher Hilkene from Pollution Probe, Patricia Corcoran from Western University, and John Coyne from Unilever.

Day Two: Networking Reception and Water’s Next Awards

Day two of CWS concluded with a networking reception, which was followed by the Water’s Next Awards where <#> water leaders celebrated the accomplishments of this year’s finalists and award winners.

A press release showcasing the award winners is available here. Profiles and pictures of the award winners will be included in the July/August 2019 issue of Water Canada.

Day Three: Fireside Chat and Women in Water Workshop

Day three kicked off with a fireside chat between Chris Hilkene, chief executive officer of Pollution Probe and the Honourable Rod Phillips, Ontario’s minister of the environment, conservation, and parks.

The fireside chat was followed by a Women in Water workshop, which has become a popular tradition at the Canadian Water Summit. Katherine Balpataky from ALUS led a discussion with Robin Kind from the Ontario Clean Water Agency, Sheila Rider from Stantec, and Claire Oswald from Ryerson University. The workshop focused on identifying actions that can be taken to support women in the water sector, as well as increase diversity.

Social Media

Twitter, our primary social media platform, @CdnWaterSummit has 4,500 followers. The event’s primary media partner, that was responsible for communicating the events of the Canadian Water Summit, is @CanadianWater and has approximately 16,500 followers.

  • From May 29–31, between the two channels CWS generated over 47,000 impressions.
  • Overall, the average of engagement of the Summit period, from 29–31, accounted for 23% of the total points of engagement with Water Canada’s twitter audience for the month.
  • This three-day period accounts for 22% of the total impressions for May.
  • Tweets from June 20–22 accounted for 30% of all retweets for the month of May.

Actual Media Announces Nick Reid as New Managing Partner

Todd Latham, president of Actual Media Inc., is proud to announce that Nick Reid has joined the firm as a shareholder and managing partner.

Nick will take a leadership role with Actual Media’s water-related publications and events, specifically Water Canada, the Water’s Next Awards, and the Canadian Water Summit. His depth of management experience and industry engagement will also assist Actual Media to further develop its creative agency business and strong role in the infrastructure space with ReNew Canada magazine and the Top100 Projects publications and events.

“Nick will help us grow the water segments of the business, while also elevating the Actual Media brand across his broad network of influence,” Latham said.

One of Nick’s strengths is his collaborative work with a diverse network of stakeholders in organizations, municipalities, ministries, and industry, seeking opportunities to execute long‐term strategic initiatives fundamental to the growth of Ontario’s water sector. In his past role with the Ontario Clean Water Agency (OCWA), he participated in several stakeholder consultations as the province developed the Water Opportunities Act and its Water Sector Strategy.

Nick has an Honours B.Sc., Environmental Science, Biology from Trent University and has enjoyed a long career in the water sector. From 2002 to 2006, he served as the general manager of the Region of Peel’s four main water and wastewater plants, ensuring continuous service to 1.2 million residents under OCWA’s largest operating contract.

Previous work at OCWA encompassed management of OCWA’s IT Division, including support for Ontario’s largest implementation of a Wide Area SCADA system for more than 700 water and wastewater locations. Nick’s experience as publications chair of the Ontario Water Works Association’s (OWWA) quarterly Ontario Pipeline magazine from June 2009 to January 2015 prepares him for the hands-on work he will be doing with Water Canada.

In May 2014, he took on the chair role of AWWA’s Manufacturers and Associates Council Subcommittee on the Low Economic Value of Water, and he presented findings at ACE in Boston. In addition to his new role with Actual Media, he was recently appointed as the executive director of Ryerson Urban Water at Ryerson University. He continues to serve as a director with OWWA and on the advisory committee of the Canadian Water Summit.

Lee Scarlett Crowdfund

Water Canada would like to let our friends in the water and publishing community know that associate publisher, Lee Scarlett has Stage 4 cancer. There is a crowdfunding page to assist the family through this difficult period.

Lee has been part of the Water Canada and Actual Media team for ten years. He is very well known in the water community, and is a dedicated force in the industry. Lee and his family are thankful for the kindness of people who have reached out to them.


Water Canada – November/December 2015 Issue Now Available

We just released our latest edition of Water Canada magazine.  The November/December 2015 edition, featuring our 2016 Buyer’s Guide, is available online at If you do not have a subscription, you can purchase one online by visiting: or contact our subscription services department at 416-444-5842 x211

ReNew Canada – November/December 2015 Issue Now Available


We just released our latest edition of ReNew Canada magazine.  The November/December 2015 edition is available online at If you do not have a subscription, you can purchase one online by visiting: or contact our subscription services department at 416-444-5842 x211

ReNew Canada to Co-Host the 2015 Canadian Urban Forum

ReNew Canada is proud to co-host the Canadian Urban Forum in Toronto on Oct. 8. See a preliminary program below:

Buy Your Water’s Next 2015 Tickets Today

The Water’s Next national awards program honours the achievements and ideas of individuals and companies that successfully work to change water in our country.

After receiving more than 80 nominations for the 2015 Water’s Next awards, our selection committee has chosen the finalists for each of the eight awards!

Winners will be announced at the Water’s Next gala award dinner following the Canadian Water Summit in Vancouver on June 25, 2015. Click here to buy tickets, and follow @WatersNext on Twitter for future updates and announcements!

CWWA Releases Actual Media-Assisted Public Attitudes Report

The Canadian Water and Wastewater Association (CWWA), with the help of Water Canada and the Actual Media team, has released a new report titled Public Attitudes 2015. The report acts as a guidebook for communities developing communications plans around their water and wastewater services and will help bridge the gap between public opinion and the reality of our water infrastructure challenges.

In 2014, Actual Media Inc. brought together a roundtable of formidable Canadian water thinkers to brainstorm and discuss public messaging around water. Using information gathered at this session, the Public Attitudes 2015 report highlights messages and communications approaches that will bring water and wastewater infrastructure to the front of the public’s mind.

Actual Media is proud to have played an integral role in the development of this report. We are confident that the CWWA Public Attitudes 2015 report will help municipalities improve public support for water and wastewater infrastructure projects, and provide an important stepping stone to the overall improvement in the state of public infrastructure in Canada.


Actual Media Supports The Stop

Actual Media is proud to have contributed to the fundraising efforts of Toronto collective Choir! Choir! Choir! The group of singers is embarking on a choir-a-thon to raise funds for The Stop Community Food Centre. On December 14, members of Choir! Choir! Choir! will pile into school buses and tour three hospitals: Sunnybrook Hospital, Holland Bloorview Kids Rehabilitation Hospital, and The Briton House Retirement Centre. The original fundraising foal of $10,000 has been surpassed thanks to the generosity of a long list of donors, including Actual Media. Actual Media’s executive editor, Mira Shenker, will be one of over 100 singers taking part in this day-long event.